EVENTO

Who's Talking - Start-ups: looking for a niche

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Traditional companies base their commercial strategy on ways of introducing their products into new markets.  Start-ups have changed the rules of the game: their commercial strategy is based on looking for market niches, especially when it comes to consumers´ unsatisfied needs.”

Julián Sánchez (Vice President of True Gault) // Julián Sánchez teaches marketing at the University of Alicante, as well as being Vice President of True Gault.  Prior to that, he was General Manager of Sacha London and a Senior Auditor at Price Waterhouse.  He has taught on international courses and been a judge for entrepreneur competitions.

Día
27/10/2017
Hora
19:30h
Lugar
FBS Alicante

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