César Mariel

César Mariel

CEO in Iristrace, disrupting the way brands deliver on their promise

César cofounded his first IT company, Cadenalia in 2011, where he developed Iristrace. He won awards for Best Business Project 2011 by Impiva-CEEI, and the Linktostart 2011 and 2012 edition with Iristrace and Wussic. He was also selected as Dreamer 2012 for the Imagine Creative Center Program in Silicon Valley (www.imagine.cc)

In addition to his entrepreneurial career, César is an accomplished academic. He is associate professor for the Master in Marketing and Business Communication at UPV, Master of Ecommerce and Digital Marketing at UMH, Master of Management Development at UA, and MBA at FUNDESEM Business School.

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