Enrico Ahrens Solera
Program Director
International Master in Business Administration (IMBA) and
International Business Program (IBP)
Collaborate
Collaborate with us for the next UPDATE!, we look forward to receiving your suggestions and recommendations. If you have something interesting to share with Fundesem Alumni don't hesitate and send us an e-mail at oldamian@fundesem.es
GENERAL MANAGEMENT
“No man ever achieved worthwhile success who did not, at one time or other, find himself with at least one foot hanging well over the brink of failure.” - Napoleon Hill
DEBATE
Companies should adopt an innovation process based on customer needs rather than coming up with "big" ideas and then testing them out.
Pro or con?
STRATEGIC DEVELOPMENT
Facebook has new location feature
Facebook has just launched a new location feature which is supposed to make giants like Foursquare crush. "Places creates a presence for your business's physical store locations—encouraging your customers to share that they've visited your business by 'checking in' to your Place.”
Programs
International Master in Business Administration (IMBA) (100% English)
The International Master in Business Administration (IMBA), students will be able to improve or learn the Spanish language through specially designed language classes [More Information]
International Business Program (IBP) (100% English)
We offer international students the opportunity to acquire a multinational business culture and at the same time improve their Spanish through our International Business Program.[More Information]
TRUE STORIES
In Case of Emergency: What Not to Do
As it has been stated many times in advertising books, bad publicity is better than no publicity. Is it really? What about certain cases like Toyota, Goldman Sachs, Johnson&Johnson, huge companies which have invested a lot of time, money and work in building a good reputation?
THE COMFORT ZONE
Meet Phil Gurts, a sales rep extraordinaire for a business phone company, its name is not important. Mr Gurts is one of the dying greed, where an easy handshake and a trunk full of big fish stories passes for what some ancient instructions manual calls salesmanship. But watch closely, because you’re about to witness a species on the precise point of extinction...
STRATEGY?
