Enrico Ahrens Solera Oana Damian International Master in Business Administration (IMBA)
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“ It's so simple to be wise. Just think of something stupid to say and then don't say it. ” - Sam Levenson
What´s the value of content marketing?
Content marketing is a rather new skill that no online business should attempt to avoid. It seems every conference you attend today, and every guide you read mentions the importance of content marketing, but where does the value truly lie? A robust content campaign requires a significant investment of time and money, so if you’re going to do it, you need to know where the return comes from. Today we reveal several ways that content marketing can be of great value to your business and recommend certain strategies necessary for success?
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International Master in Business Administration (IMBA) (100% English)
The International Master in Business Administration (IMBA), students will be able to improve or learn the Spanish language through specially designed language classes [More Information]
International Business Program (IBP) (100% English)
We offer international students the opportunity to acquire a multinational business culture and at the same time improve their Spanish through our International Business Program.[More Information]
Logistical leaps help small companies go global
“ You've got to have faith in your product and prove it works!
” - James Nash, Wine Innovations
James Nash, the founder of Wine Innovations, visited the Glastonbury music festival and saw wine being poured from glass bottle to plastic cup. Sensing a market, he developed a resealable wine glass already filled with red, white or rose.
Rubbished on UK television show Dragons' Den, where entrepreneurs pitch their products to a panel of investors, he continued to believe in the product. M&S agreed with him, and the Froglet and the Italian Job are some of the wines now available in 500 stores in the UK, as well as Hong Kong and Singapore.
Get to know a few successful innovation stories!
15 Tips and How-To's to Empower Your Social Media Carrer… by Isra Garcia
Editor´s Choice in Social Media Today
I’ve been asked several times for some students, that I should put together practical advice on going through the social media pathways and how to avoid the pitfall. Well the pitfall – meaning failure – is part of the game - However, I can definitely take some concepts that best have been worked for me through these almost 4 years of adventures and experience in Social Media and list them.
Check out Isra´s very useful list!
by Isra García
Empowering Business and Communities Beyond Social Media.
“My job isn’t making waves, but to ride them”
Risk Management for Finance-Sector Companies
Find out the Top 10 things likely to go wrong if a finance company fails to instill a robust risk-management culture
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Never get a real job
Most likely, your company will have modest beginnings as a one- or two-person operation. However, just because you don't have two nickels to rub together doesn't mean that you can't have an elite sales force at your command for free—or close to it. There are many ways to generate sales without your direct involvement.