Enrico Ahrens Solera
Program Director
International Master in Business Administration (IMBA) and
International Business Program (IBP)
Collaborate
Collaborate with us for the next UPDATE!, we look forward to receiving your suggestions and recommendations. If you have something interesting to share with Fundesem Alumni don't hesitate and send us an e-mail at oldamian@fundesem.es
GENERAL MANAGEMENT
“"Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it."” - Raymond Chandler
CONSULTANCY
11 Essential Online Resources for Consultants
The online approach has developed a totally different way of thinking and doing business. We now start our business plan with defining the ROI. The measurement and tracking options provided by online tools have made this possible. What are the main online resources that a consultant could make use of?
Get informed!
CONSUMER REPORTS
Who´s Afraid of Steve Jobs?
Guest, a 69-year-old with the smooth charm of a college president, is serene. Consumer Reports' coverage of Apple, he says, is just another example of how his organization remains true to its mission of making sure companies deliver what they promise. "From our perspective," says Guest, "we test, and we report good, bad, or indifferent. We are all about products. If this product had been made by someone else, we would have done the same thing." See more company close-ups
Check out the highlights!
Programs
International Master in Business Administration (IMBA) (100% English)
The International Master in Business Administration (IMBA), students will be able to improve or learn the Spanish language through specially designed language classes [More Information]
International Business Program (IBP) (100% English)
We offer international students the opportunity to acquire a multinational business culture and at the same time improve their Spanish through our International Business Program.[More Information]
TRENDS
What Happened with Marketing?
Where's Marketing? Isn't trendy anymore? Doesn't offer value for money as did it before?
What happened? Has suddenly Marketing mutated to a new form called Social Media Marketing? or it's now Digital Marketing, as other people like to call it...Marketing 2.0 maybe? I wonder, if Marketing has just being replaced...or perhaps, it's waiting for the right moment to make its unexpected appearance.
Has Marketing stopped making its well-known noise? - yeah, some of you call it conversation, right? - Does it means that Marketing has felt sleep? Or on the contrary, is marketing preparing a new revolution?
I just don't know what happened with Marketing. Am I different from a couple of years ago? - Heck, I started in Marketing and now...what the hell! - I don't see it anywhere....
I only can hope - and wholeheartedly wish - that we never forget it! Because, at the end we're just looking for common sense.
What say you?
What happened with Marketing?
by Israel García
Community Connector & Social Media Mkt Adventurer.
http://israelgr.wordpress.com
http://twitter.com/Israel_Garcia
http://www.linkedin.com/in/israelgr
“My job isn’t making waves, but to ride them”
USEFUL PRESENTATIONS
Check out The future of branded content, presented at a special media event in Cannes. What type of content is your company generating?
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